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20+ years guiding residential communities
Projects representing over $280 Million in gross sales and rental revenue
Experience across the northeast and expanding into the southeast
Expertise in market-rate, luxury, 55+, TOD, urban renewal, and TND communities
Award-winning marketing strategy recognized by NAHB & NJBA
A rare end-to-end perspective—residential real estate research, strategy, and hands-on execution.
Sheryl Ritschel is a marketing and market research professional with over 20 years of experience shaping successful for-sale and multifamily rental communities across New Jersey, New York, Connecticut, Pennsylvania, and emerging markets in the Southeast. She specializes in market research, product development, pricing strategy, marketing strategy, and sales and leasing for a wide range of development types including luxury, active adult lifestyle, transit-oriented developments, traditional neighborhood design, and urban renewal communities
Service for your Project
Market Research & Feasibility
Product Planning & Design
Marketing Strategy & Project Management
Sales/Leasing & Operations
Ongoing Advisory Services
A rare end-to-end perspective, residential real estate research, strategy, and hands-on execution.
Proven Results Across Residential Community Types
From pre-development through lease-up or sellout, Ritschel Research & Consulting delivers research, strategy, pricing, marketing, and execution that moves communities from potential to performance.
Many of the new construction and adaptive reuse projects below were delivered through Sheryl’s ongoing consulting partnership with Cold well Banker New Homes, where she continues to serve as the strategic marketing consultant and large-volume accounts manager.
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What Our Customers Say?
More than 99% customer satisfaction is our success.
